I’m James. I coach strength and conditioning out of ABS Gym in Fakenham.

I studied sports and exercise science, including three years of cadaveric dissection and an original dissertation on the anatomical basis of peripheral nerve entrapment.

 

That sounds a long way from a gym floor. It isn’t. Knowing what a joint is actually doing under load is the difference between a programme built for you and a programme copied off a spreadsheet.

Four years in, most of my work falls into three areas. Athletes chasing a specific performance target. People coming back from injury who want objective numbers before they go back. And people who just want to get strong and stay that way.

I’m not interested in training that only works while someone’s watching you. The programmes that work are the ones you’ll still be doing in month six, so I build around your schedule, your training history and what you’re actually willing to do week after week.

Soft tissue therapy joins the list shortly. Once that’s insured, hands-on treatment sits alongside the coaching rather than being a separate appointment somewhere else.

 

My Skillset:

 

• BSc (Hons) Sports & Exercise Science

  • Mechanics for SES

  • Genes, Molecules & Cells

  • Human Physiology

  • Core Skills in SES

  • Muscle Physiology, Nutrition & Metabolism in Exercise

  • Functional Anatomy of the Musculoskeletal System & Applied Sports Medicine

  • Cardiorespiratory & Environmental Physiology

  • Biomechanical Analysis of Human Motion

  • Applied Sports Psychology

  • Project & Dissertation in SES (Dissection & 3D Digital Remodeling of the Human Supinator Muscle)

  • Research Methods & Statistics in SES

  • MRI in Sports & Exercise

  • Physical Inactivity, Health & Chronic Disease

  • Applied Exercise & Health Psychology

  • Biology of Ageing

  • Exercise Physiology, Nutrition & Metabolism in Health & Disease

  • Drugs in Sports and Exercise

  • Biomechanics

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